How to Create Online Surveys That Collect Data and Feedback from Your Customers
Online surveys are an effective research method for gathering data and feedback from your customers. Online surveys allow you to find out real-time and quickly about your customer's satisfaction, needs, expectations and preferences. Online surveys can also help you improve the quality of your product or service, determine the right marketing strategy and increase customer loyalty.
However, not all online surveys can provide valid and reliable results. You need to pay attention to several important things when creating an online survey, such as the purpose, design, distribution and analysis of the survey. Here are some steps you can follow to create an online survey that can gather data and feedback from your customers.
1. Determine the purpose of your survey. Before creating survey questions, you need to determine what you want your customer to know. Do you want to know their level of satisfaction with your product or service? Do you want to know what made them choose your product or service? Would you like to know what you could improve or add to improve your product or service? The purpose of your survey will determine the type of questions, scale and method of analysis you will use.
2. Design your survey well. Once you have defined your survey objectives, you need to design your survey well so that it is easy for respondents to fill out and easy for you to analyze. There are several things that you need to pay attention to in designing your survey, such as:
- Use clear, simple, and neutral language. Avoid using technical terms, abbreviations, or words that are ambiguous or double meaning. Use sentences that are short and to the point. Avoid using words that are heralding, judging, or cornering the respondent.
- Use the question type that fits your survey objectives. There are several types of questions that you can use in online surveys, such as open questions, closed questions, Likert scales, differential semantic scales, multiple choice, multiple choice, etc. Choose the type of question that best fits your survey objectives and can provide relevant and accurate information.
- Organize survey questions logically and systematically. Order the survey questions from most general to most specific. Use groups of questions to facilitate respondent and data analysis. Use filters or branching to avoid questions that are irrelevant to certain respondents.
- Limit the number of survey questions. Don't make online surveys too long or too many questions. This can make respondents bored, tired, or not focused when filling out the survey. This can also reduce the response rate and quality of the data obtained. Try to create an online survey that can be completed in 10-15 minutes.
3. Distribute your survey to your subscribers. After designing your survey well, you need to distribute your survey to your customers in an effective and efficient way. There are several ways you can distribute your online surveys, such as:
- Send survey link via email. This is one of the most common and easy ways to distribute online surveys. You can send email invitations to your customers who have given permission to be contacted via email. Make sure the invitation email is interesting, informative, and polite. Briefly and clearly explain the purpose, benefits and duration of the survey. Provide survey links that are easily accessible and secure.
- Placing a survey link on the website or social media. This method is one of the most effective ways to get a large number of respondents. You can place a survey link on your website or social media, such as Facebook, Twitter, Instagram, etc. Make sure the survey link is easy to find, interesting, and relevant to your website or social media content. Provide incentives or rewards for respondents who fill out surveys, such as discounts, vouchers or prizes.
- Using an application or online survey platform. This is one of the most practical and professional ways to distribute online surveys. You can use online survey applications or platforms available on the internet, such as SurveyMonkey, Google Forms, Typeform, etc. These online survey applications or platforms usually have features that make it easier for you to create, distribute and analyze online surveys. You can also choose target respondents who match your criteria from the application database or online survey platform.
4. Analyze data and feedback from your customers. After distributing your survey to your customers, you will need to analyze the data and feedback obtained from the survey. You need to process, interpret and present the data and feedback in an appropriate and meaningful way. There are several steps you can follow to analyze data and feedback from your customers, such as:
- Clean data from errors or inconsistencies. Before analyzing the data, you need to clean the data from errors or inconsistencies that may have occurred during data collection. For example, you need to remove data from respondents that are not serious, incomplete, or duplicate. You also need to check for missing data, incorrect input, or outliers.
- Use the analytical method appropriate to the type of data and your survey objectives. After cleaning the data, you need to use an analysis method appropriate to the type of data and the purpose of your survey. For example, if your data is quantitative, you can use statistical analysis methods, such as mean, median, mode, standard deviation, correlation, regression, etc. If your data is qualitative in nature, you can use thematic analysis methods, such as coding, categorization, interpretation, etc.
- Present analysis results in an easy-to-understand and attractive way. After analyzing the data, you need to present the analysis results in a way that is easy to understand and attractive to your audience. For example, you can use tables, graphs, diagrams, infographics, etc. to visualize data and show patterns or relationships between variables. You can also use narratives or reports to explain the findings or conclusions from the data analysis.
These are some of the steps you can follow to create an online survey that can collect data and feedback from your customers. By creating a good and correct online survey, you can get useful and useful information to improve your business.
